The man reportedly lost consciousness at an internet cafe on the outskirts of the Chinese capital, Beijing.
He was rushed to a clinic but could not be revived, the Beijing Times said.
The 30-year-old man, who was not identified, was said to have spent more than 10,000 yuan ($1,500; £928) on gaming in the month before his death.
China has more than 450 million internet users, and online games - which can involve multiple users role-playing in a virtual world - are particularly popular with young men.
Researchers say tens of millions of Chinese people - many of them teenagers - are addicted to internet gaming, despite curbs introduced by the authorities aimed at tackling the problem.
Similar deaths have occurred in other nations. In 2005 a 28-year-old man died in South Korea after playing online games for 50 hours without a break.
From BBC
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